Netflix is set to introduce its advertising-supported tier to Denmark, Norway, and Sweden, among other markets, in 2027. This expansion follows reported price increases for existing Netflix services in these same Nordic countries.
The immediate effect is higher pricing for Netflix subscribers in Denmark, Norway and Sweden before the ad-supported tier arrives. That ties monetization changes directly to the company’s Nordic rollout plan, which Mediavision says includes Denmark, Norway and Sweden among other markets in 2027. For streaming operators, the sequence matters: Netflix is adjusting subscription economics ahead of a broader tier expansion rather than treating ads as a standalone launch. The next concrete signal to watch is the pricing and exact launch details for the new tier, which the report says were not yet provided.
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