Browsi and Intimate Merger have partnered to provide cookieless open web ad intelligence, audience analysis, and retargeting services. This collaboration aims to assist Japanese advertisers in their advertising efforts. The new offering focuses on enhancing ad delivery and targeting without relying on traditional cookies.
This gives Japanese advertisers a cookieless path for open web targeting, combining ad intelligence, audience analysis, and retargeting in one partnership. It also shows how ad tech vendors are adapting targeting workflows as traditional cookies fade from use. The concrete signal to watch is whether Browsi and Intimate Merger expand this offering beyond Japan or add new open web capabilities in the product mix.
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