LinkedIn extends DoubleVerify checks for ad delivery assurance
LinkedIn has expanded its partnership with DoubleVerify to provide post-bid assurance for advertisers. This collaboration aims to offer brands greater insight into where and how their ads are delivered on the platform.
Key Takeaways
- LinkedIn extended its partnership with DoubleVerify.
- The deal adds post-bid assurance for advertisers.
- Brands can see where ads are delivered on LinkedIn.
- The verification focus is how ads are delivered on the platform.
Why It Matters
The immediate effect is more post-bid visibility for advertisers buying LinkedIn inventory, with DoubleVerify helping brands understand where and how ads were delivered. In the broader ad-tech stack, this keeps verification tools embedded in platform buying workflows rather than limited to separate reporting after the fact. For StreamingMeme readers, the concrete signal to watch is whether LinkedIn adds any new verification capabilities or reporting details beyond this post-bid assurance layer.
Read full article at socialmediatoday.com
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