dentsu Australia taps gaming creators for eBay Live fandom ads

This puts fandom targeting directly into eBay Live's campaign mix, with dentsu Australia and Livewire using gaming creators to reach specific streaming communities. The immediate signal is that audience segmentation is moving beyond broad streaming placements toward named fandom groups. In the streaming ad stack, that means creator-led community access is becoming a more explicit campaign tactic rather than a side effect of content popularity. Watch for whether future eBay Live phases add more creator categories beyond gaming creators, since this article only identifies that group and Livewire as the current setup.