X launches AI tool to match brands with creators
X (formerly Twitter) has launched Creator Connect, an AI-powered platform designed to facilitate partnerships between brands and content creators. The platform leverages artificial intelligence to match brands with suitable creators for advertising campaigns.
Key Takeaways
- Creator Connect is X's new AI-powered platform for brand-creator partnerships.
- The tool is designed to help brands identify creators for advertising campaigns.
- X, formerly Twitter, announced the product on May 21, 2026.
Why It Matters
Creator Connect gives brands a new way to find creators inside X's ad stack, using AI to handle matching rather than manual outreach. That puts creator partnerships closer to the platform's monetization and ad tech layer, where X can directly connect advertiser demand with creator supply. The key signal to watch is how X describes Creator Connect in future product details, especially whether it expands beyond brand matching into campaign management or other ad workflows.
Read full article at marketingedge.com.ng
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