Triton Digital adds Sounder.AI targeting inside The Trade Desk

The immediate impact is tighter targeting and brand-safety controls for advertisers buying podcast inventory through The Trade Desk. That matters because it brings Sounder.AI’s audio tooling directly into a major programmatic buying workflow, making podcast ads easier to optimize with data-driven inputs. For the streaming audio ecosystem, the move reinforces the role of ad-tech integrations as a core part of monetization. Watch for how quickly advertisers adopt the expanded Sounder.AI tools inside The Trade Desk, since that will indicate whether the integration is getting used in real buying activity.