Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
The article discusses the growing relevance of Connected TV (CTV) for political advertising during election cycles. Experts indicate that CTV is gaining traction in this specific advertising sector. Despite some challenges, it suggests a potential "tipping point" for political ad spending on CTV platforms.
The sports TV advertising market is projected to reach approximately $25 billion by 2027. The NFL accounted for 47% of all sports TV advertising spend last year, while the NBA was a distant second at 10.8%.
New research indicates that nearly 36% of "news scenes" in ad-supported news content on FAST channels are fully brand-safe. This analysis provides insight into the suitability of news content on FAST for advertising. The article highlights the importance of brand safety measurements within this growing sector.
BiddingStack published a guide for publishers on Supply Path Optimization (SPO), outlining strategies to improve ad revenue and supply chain transparency. The guide covers topics such as maintaining ads.txt, optimizing SSP relationships, managing traffic quality, and leveraging first-party data to gain a better share of advertiser spend. It emphasizes that publishers can control factors like authorization hygiene, auction duplication, and traffic quality, which influence how buyers rank their supply chains.
YouTube announced new tools for brands at its Brandcast 2026 event aimed at enhancing advertising and viewer connection. These include new exclusive creator shows for advertisers, custom sponsorships utilizing AI, an enhanced YouTube masthead with a content shelf, and the introduction of "Buy with Google Pay" for frictionless CTV purchases. Additionally, YouTube introduced "Affiliate Partnerships Boost" to amplify product-tagged content and "Multimodal Video Creation" using AI for ad production.
Index Exchange published an article detailing its addressability solutions for advertisers and publishers, which aim to help target specific audiences with relevant ads. These solutions include Universal ID providers, Matched Audiences, ID Match Extension, and the use of Publisher First-party data for contextual targeting. The article explains how these tools enable the delivery of personalized ads in open market and deal ID scenarios, leading to potentially higher bids for publishers.
Click Dudes is an AI-powered monetization platform offering solutions for web, app, and CTV publishers to maximize revenue through Google AdX, Header Bidding, and intelligent optimization. The company claims to serve over 250 publishers across 25+ countries, providing an average RPM lift of 25-40% within the first 90 days. Their services include AI-driven optimization, real-time analytics, and premium demand access for various ad formats.
Simpli.fi details its Addressable Geo-Fencing solution, which allows advertisers to target specific households using GPS data paired with plat lines. The solution enables cross-screen ad delivery to mobile, tablet, laptop, desktop, or TV devices and can be combined with other data sets for refined targeting and foot-traffic attribution.
Data from Antenna reveals that 71% of the 71.8 million net new U.S. streaming subscriptions between Q1 2023 and Q1 2025 were to ad-supported tiers. As of March 2025, 46% of all U.S. SVOD subscriptions are ad-supported, with 65% of new ad-supported subscribers being new users, 23% 'win backs,' and 11% 'traders' switching from ad-free plans. These figures underscore the growing importance of advertising for streaming platforms.
A new study by LG Ad Solutions indicates that U.S. viewers increasingly prefer streaming over linear TV for political content, regardless of political affiliation. The study suggests that Connected TV (CTV) is crucial for political marketers this election cycle, with forecasts projecting CTV ad spend to reach $1.34 billion, surpassing major digital platforms. Additionally, the research highlights the growing adoption of FAST channels and high rates of multitasking among CTV viewers.
Simpli.fi details its addressable programmatic advertising capabilities, which allow advertisers to reach U.S. households with precision using GPS and plat line data for mobile, video, and OTT/CTV ads. The company highlights its Addressable Audience Curation (AAC) tool, enabling real-time audience building based on location and over 500 demographic variables, along with robust reporting for online and offline conversion attribution.
The Marketing Society is hosting an event in Hong Kong titled "Uncomfortable Conversations: Is TV Dead?" which will discuss the role of television in the modern media mix and challenge assumptions about its effectiveness against digital advertising. The event will analyze evidence regarding TV's effectiveness, the impact of short-term performance metrics on media investments, and how marketers should approach broadcast, BVOD, and CTV formats. The Trade Desk will host the event on June 16, 2026.
Walmart Connect introduced "Connect Select," a curated marketplace within Walmart DSP, to simplify and scale programmatic CTV activation for advertisers by offering optimized inventory and leveraging Walmart’s first-party shopper data. Additionally, Walmart Connect is expanding integrations with technology partners like Pacvue and Skai to enable seamless management of Walmart DSP campaigns within existing advertiser tools. These initiatives aim to make CTV advertising more accessible and efficient for businesses of all sizes, linking ad exposure to customer behavior and business outcomes.
Agora has made its livestream shopping technology broadly available to retail brands and platforms. The technology enables new ways for companies like CommentSold to interact with customers during live commerce events.
This article highlights StageMe, a company that provides live video shopping events and experiences for e-commerce portals. StageMe's service is presented in the context of Agora's platform, indicating a partnership that enables these live streaming e-commerce capabilities.
Agora's LiSA (Live Shopping Assistant) offers live video streaming shopping experiences. This platform enables retailers and brands to showcase products and engage with customers through interactive and personalized methods.
The article provides a checklist and best practices for conducting live shopping events to improve conversion rates and sales. It focuses on strategic planning and execution elements for successful live commerce initiatives. The content serves as a guide for implementing interactive shopping experiences.
This article discusses the benefits of live shopping for brands and consumers, and how to implement a successful live shopping strategy. It highlights how PlantStory utilized live shopping to boost sales and community engagement. The piece focuses on general strategies for leveraging live commerce.
Agora offers a live shopping solution designed to accelerate eCommerce sales by increasing relatability, excitement, and engagement. The solution focuses on integrating real-time interaction into online retail experiences.
Agora is hosting a Social Commerce Conference in Berlin on October 10th. The event will focus on the growth of the social commerce industry in Europe and its implications for retail, creators, and brands. This conference highlights the intersection of live video and interactive features for online sales.
Agora is promoting access to a Gartner Market Guide for Live Commerce in Retail. The report analyzes the live commerce market, which involves real-time interactive shopping experiences often seen in streaming. The guide is intended to assist retailers in understanding this evolving method of consumer engagement.
Agora is promoting a free copy of the inaugural Gartner Market Guide for Live Commerce in Retail. The report details how retailers' investments in live commerce are resulting in increased conversion rates.
Agora promotes an on-demand webinar detailing the evolution of live shopping, emphasizing its role in boosting e-commerce conversion rates and consumer engagement. The webinar aims to provide insights into current live shopping trends.
Agora provides a recap of industry professionals discussing how live e-Commerce and social shopping can engage consumers and drive sales. The discussions covered perspectives from content creators, live shopping platform owners, and B2B backend providers. This highlights the growing trend of integrating interactive video with retail experiences.
Verve Group has launched its new Retail Media network in Germany, establishing the country's largest independent cross-retailer in-store media network within ten months. This initiative delivers a validated closed-loop system connecting mobile advertising impressions with first-party point-of-sale transaction data, demonstrating an average 9% incremental uplift in total store sales for participating consumer brands. Following successful validation in Germany, Verve plans an international rollout, including the US.
Google Display Ads is migrating its capabilities into Google's Demand Gen campaigns to streamline ad management and integrate new features. Advertisers can now manage their Google Display Network (GDN) presence through Demand Gen, with the transition expected to be complete by 2027. Google reports an average 9.5% increase in ROI for advertisers who add GDN in Demand Gen campaigns.
Michelin partnered with Roku for a Home Screen sponsorship campaign to increase brand awareness and consideration via CTV advertising. The campaign resulted in a 17% brand lift and a 15% increase in consideration among target audiences. This initiative demonstrates the effectiveness of Roku's advertising platform for brands seeking to reach streamers.
This article discusses Meta's strategy to own online communities and how e-commerce brands are facing increased advertising scrutiny. It also notes Omnicom's desire for fewer ad tech intermediaries, indicating a broader trend in the advertising ecosystem.
AdsWizz has introduced a new reporting experience designed to streamline workflows and reduce manual reporting efforts specifically for audio advertising platforms. This update aims to simplify the generation and analysis of reports within the audio advertising ecosystem.
Spotify's Global Head of Ad Product, Katie English, discusses how the company converts user data and 'Wrapped' insights into identifiable audience segments for advertising. The article highlights the process of translating descriptive user labels into actionable ad targeting. This approach enables advertisers to reach specific user groups based on their listening habits and preferences.
BRIDGE highlights the increase in NHL Stanley Cup Playoffs and Finals viewership on CTV, driven by cultural events and a 51% increase in streaming viewership for local broadcasts during the regular season. The article positions CTV advertising as a precise way for advertisers to reach this growing and engaged hockey audience. BRIDGE emphasizes its proprietary Data Safe™ framework and People Match™ attribution to deliver verifiable CTV ad campaigns.
Basis and DAX US have partnered to provide political advertisers with exclusive access to DAX's premium digital audio inventory through the Basis platform. This collaboration aims to consolidate media planning, activation, optimization, reporting, and measurement for programmatic audio within an omnichannel advertising strategy, particularly for the 2026 election cycle. The integration leverages DAX's reach of over 100 million U.S. listeners and combines it with audience targeting data from L2 and Experian.
This article provides commentary on LiveRamp's sale to Publicis, questioning the timing and multiple of the deal given LiveRamp's previous positioning as a neutral data player. Concurrently, it announces Publisher Collective's appointment of Bill Swanson as Chief Revenue Officer to lead global revenue strategy and expansion of publisher partnerships in digital media and programmatic advertising.
This article discusses the ongoing skepticism regarding the effectiveness of email-based IDs for Connected TV (CTV) advertising, despite persistent promotion by alternative ID vendors. Critics argue that these solutions face significant challenges in the CTV environment.
Research indicates that the Nordic streaming market has grown to over 27 million paid subscriptions, adding approximately 3.5 million new subscribers since spring 2025. The study highlights that 80% of these new subscribers are opting for ad-supported streaming tiers. This shows a strong trend towards AVOD adoption in the Nordic region.
Are Media, an Australian publisher, launched a paid monthly membership for The Australian Women's Weekly to build first-party data for advertisers and counteract pressure on programmatic ad revenue. The "My Women's Weekly" membership offers recipes, masterclasses, and exclusive content for A$4.99 per month, creating a premium integration environment for brands like launch partner SMEG. This strategy aims to leverage Are Media's audience data and affiliate business to provide more effective brand partnerships.
Pixalate's Q2 2025 report reveals that a significant percentage of Connected TV (CTV) bundle IDs across major platforms were found to be malformed, unidentified, or fraudulent, impacting ad targeting and measurement. Specifically, 12% on Roku, 48% on Amazon Fire TV, 53% on Apple TV, and 56% on Samsung Smart TV were identified as problematic. The report analyzed over 1.8 billion open programmatic CTV impressions in June 2025.
Shinka describes itself as a company providing a transparent and efficient monetization solution for publishers and advertisers. The company focuses on enhancing audience monetization through a high-quality, non-intrusive advertising experience built on transparency and operational efficiency.
Market Research Intellect published a report titled "Video Ad Insertion Platform Market Size and Forecast 2035", which projects the market from 2025 to 2035. The report covers insights, competitive landscape, trends, and forecast by deployment mode, end-user industry, and type of video ads. Companies like Amazon, Samsung, and Microsoft are mentioned in association with the report, though their specific roles are not detailed in the provided snippet.
Gourmet Ads, an advertising solutions provider focused on food and grocery brands, promotes its media kit detailing data-driven audience insights and contextual targeting across various ad formats, including streaming video. The company highlights its ability to maximize return on ad spend for Amazon sellers and its support from Microsoft and Amazon's programmatic platforms for extensive reach.
PubMatic released a report titled "How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic" focusing on video consumption and advertising effectiveness in APAC markets. The research analyzes how co-viewing behaviors in the region present opportunities for brand engagement, particularly through programmatic solutions. It examines content viewing, daypart/weekpart behaviors, device/platform preferences, and advertising impact across seven APAC countries.
This article outlines seven ad tech trends for 2026, including the emergence of AI agents in advertising workflows, the shift to first-party data and contextual advertising due to cookie deprecation, and the rising prominence of retail media. It also highlights Connected TV (CTV) as a major battleground for premium advertising, the continued growth and privacy-focused evolution of mobile ad tech, advancements in attribution models, and efforts towards greater transparency and sustainability in the ad tech supply chain.
Ad-Vanced DSP is a global programmatic advertising platform designed for marketers to launch and optimize campaigns across various channels, including CTV/OTT, video, and digital out-of-home. The platform leverages AI for optimization, offers cookieless bidding, and integrates with major ad tech partners to provide full-funnel orchestration and privacy-first design. It supports multiple objectives including brand awareness, performance, and B2B growth, with operations in 195 countries.
Pixalate has updated its AdFraud Indicators Of Compromise (IOC)-Database for April 2026, which identifies fraudulent or malformed Connected TV (CTV) bundle IDs in the programmatic supply chain. The database, based on Pixalate's MRC-accredited ad fraud detection engine, lists the top 50 highest-risk ad fraud indicators and is designed to help block high-risk endpoints in the ad supply chain. It is a publicly available, open-source intelligence feed updated weekly.
ThinkTV released a report advocating for "Total TV" (broadcast linear + BVOD) as a primary component of media plans, citing research results from Kantar indicating strong short-term ROI and long-term effectiveness. The report highlights that Total TV in Australia reaches over 19 million viewers weekly, surpassing other streaming platforms. It suggests that maintaining or increasing TV advertising ensures brand alignment with premium content, leading to improved business outcomes.
The article's headline suggests a discussion on whether TV and digital video advertising can deliver more than upper-funnel awareness. It poses a question regarding the measurable impact of video advertising beyond brand affinity. The text provided is insufficient to determine the specifics of EssilorLuxottica's Caroline Proto's views or any concrete news.
Sky has entered into an integrated advertising agreement with News UK to promote its Sky Glass product. This advertising campaign is timed to launch before the upcoming World Cup.
The article uses a metaphor to suggest that travel intent data is highly valuable for advertisers, positioning it as a key focus before the Cannes Lions festival. Emily Ray from Yahoo DSP is quoted, indicating the company's perspective on this trend.
Omnicom is encouraging its buyers to route ad spend directly to publishers, bypassing ad tech intermediaries. This initiative aims to reduce the number of middlemen in the ad purchasing process. The article states that this push for direct spending has reached publishers, but has not yet positively impacted their profit and loss statements.
Agencies are adjusting their operations by increasing control over data, supply paths, and AI governance in response to the emerging agentic advertising landscape. This repositioning is driven by changes in the economic dynamics of the ad industry.
James Varndell · Bitmovin
