80% of new Nordic streaming subs choose ad-supported tiers
Research indicates that the Nordic streaming market has grown to over 27 million paid subscriptions, adding approximately 3.5 million new subscribers since spring 2025. The study highlights that 80% of these new subscribers are opting for ad-supported streaming tiers. This shows a strong trend towards AVOD adoption in the Nordic region.
Key Takeaways
- Nordic streaming subscriptions topped 27 million paid accounts, about 3.5 million more than in spring 2025.
- Research found 80% of new Nordic streaming subscribers chose ad-supported tiers.
- The growth snapshot covers the Nordic market, with the study pointing to AVOD adoption across the region.
Why It Matters
The immediate signal is clear: new Nordic streaming growth is being captured overwhelmingly by ad-supported tiers, not full-price subscription plans. That matters for monetization teams because the region’s 27 million paid subscriptions now reflect a different mix than in spring 2025, with 3.5 million additional accounts and 80% of new signups on ad-supported offerings. For the broader streaming ecosystem, the article points to AVOD as the dominant entry point in the Nordics. The key number to watch next is whether the 80% share of new ad-supported signups holds in the next market update.
Read full article at advanced-television.com
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