Simpli.fi maps household ads to plat lines across devices
Simpli.fi details its Addressable Geo-Fencing solution, which allows advertisers to target specific households using GPS data paired with plat lines. The solution enables cross-screen ad delivery to mobile, tablet, laptop, desktop, or TV devices and can be combined with other data sets for refined targeting and foot-traffic attribution.
Key Takeaways
- Advertisers can upload address lists with up to one million addresses into Simpli.fi’s platform.
- The system uses GPS data paired with plat lines to match each address to a property’s exact physical location, shape, and size.
- Targeting can extend to mobile, tablet, laptop, desktop, and TV devices associated with a household.
- Simpli.fi says advertisers can overlay demographic, interest, and behavioral data, including search and site visits.
- The company says Conversion Zones and Geo-Conversion Lift metrics can help track foot-traffic uplift and distinguish natural visits from ad-influenced visits.
Why It Matters
This gives advertisers a way to target households at the address level rather than rely on broader location or IP-based signals. Simpli.fi is positioning Addressable Geo-Fencing as a fit for addressable TV, direct mail, and other household-targeted campaigns, while also offering cross-device reach and foot-traffic attribution. The concrete signal to watch is whether advertisers actually use the platform’s claimed limit of one million-address lists and its ZIP+4 reporting and Conversion Zones tools in active campaigns.
Read full article at simpli.fi
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