Publicis buys LiveRamp as Bill Swanson joins Publisher Collective
This article provides commentary on LiveRamp's sale to Publicis, questioning the timing and multiple of the deal given LiveRamp's previous positioning as a neutral data player. Concurrently, it announces Publisher Collective's appointment of Bill Swanson as Chief Revenue Officer to lead global revenue strategy and expansion of publisher partnerships in digital media and programmatic advertising.
Key Takeaways
- Paul Sobel argued LiveRamp’s sale to Publicis raises timing and valuation questions after years of “Switzerland” positioning in programmatic data buying.
- Sobel pointed to Scott Howe’s earlier exits, including Atlas Drive PM’s 2007 sale to Microsoft and Acxiom’s 2018 sale to IPG for $2.3 billion.
- Publisher Collective appointed Bill Swanson as chief revenue officer in London & New York on 11 March 2026.
- Swanson previously served as SVP EMEA at Connatix, CRO EMEA at IRIS.TV, CRO EMEA at Telaria, and CRO EMEA at PubMatic.
- Publisher Collective said Swanson will focus on publisher partnerships, demand relationships, and commercial strategy as AI and content discovery change publisher monetisation.
Why It Matters
LiveRamp’s sale to Publicis puts a price and timing question on a company that had long marketed itself as neutral infrastructure in the programmatic stack. That matters because the deal changes how a “Switzerland” player can be valued once it sits inside a major holding-company ecosystem. In parallel, Publisher Collective is adding a CRO with deep programmatic and publisher-side experience from Connatix, IRIS.TV, Telaria, PubMatic, The Independent, and News International. Watch for any further detail on the LiveRamp transaction terms and for how quickly Swanson’s remit translates into new publisher partnerships.
Read full article at adweek.com
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