Google moves Display Ads into Demand Gen by 2027
Google Display Ads is migrating its capabilities into Google's Demand Gen campaigns to streamline ad management and integrate new features. Advertisers can now manage their Google Display Network (GDN) presence through Demand Gen, with the transition expected to be complete by 2027. Google reports an average 9.5% increase in ROI for advertisers who add GDN in Demand Gen campaigns.
Key Takeaways
- Advertisers can now manage Google Display Network (GDN) directly through Demand Gen campaigns.
- The transition from Google Display Ads to Demand Gen is expected to complete by 2027.
- Google says adding GDN to Demand Gen campaigns lifts ROI by 9.5% on average, based on internal data from Mar-Apr 2026.
- GoFood reported a 24% decrease in CPA and 19% higher conversion volume after adding GDN.
- Demand Gen spans YouTube, Discover, Gmail and Google Maps, while still allowing ads to run exclusively on GDN.
Why It Matters
Google is folding Display Ads into Demand Gen, giving advertisers one place to manage GDN alongside YouTube and other visual surfaces. That reduces campaign fragmentation and brings Display into a format Google says already delivers a 9.5% average ROI lift when GDN is added. The move also ties Display to the feature set shown at Google Marketing Live 2026. Watch the migration tool and the 2027 completion timeline, plus whether more advertisers report outcomes like GoFood’s 24% lower CPA and 19% higher conversion volume.
Read full article at blog.google
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