Glossy’s fifth CTV report maps marketer pressure across YouTube, Peacock, Roku
Glossy+ Research's fifth annual report analyzes the current state of ad-supported streaming. The report focuses on the challenges posed by streaming companies to marketers within a shifting Connected TV (CTV) landscape.
Key Takeaways
- Glossy+ Research published its fifth annual report on ad-supported streaming.
- The report centers on marketer challenges in a shifting connected TV, or CTV, landscape.
- YouTube, Peacock, and Roku are the named platforms in the guide.
Why It Matters
The immediate takeaway is that ad-supported streaming has become a recurring planning problem for marketers, not a one-off channel test: Glossy+ Research is already on its fifth annual report. The specific focus on YouTube, Peacock, and Roku shows where the CTV buying conversation is concentrated right now. For the broader streaming ecosystem, that points to continued pressure on platform-level monetization and ad-tech execution as buyers adapt to changing conditions. The next signal to watch is how the next Glossy report characterizes marketer challenges across these three platforms versus prior years.
Read full article at glossy.co
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