Samsung Ads and Eyeota bring CTV targeting to three markets
Samsung Ads and Eyeota have partnered to enable advertisers in Singapore, Thailand, and the Philippines to target Connected TV households. This collaboration utilizes Samsung Smart TV viewing data combined with Eyeota's consumer data for advertising purposes.
Key Takeaways
- The partnership covers Singapore, Thailand, and the Philippines.
- Samsung Smart TV viewing data is paired with Eyeota consumer data.
- The collaboration is aimed at advertisers targeting Connected TV households.
Why It Matters
This gives advertisers in three Southeast Asian markets a way to target Connected TV households using Samsung Smart TV viewing data plus Eyeota consumer data. It also extends Samsung Ads’ and Eyeota’s role in the CTV ad stack, where first-party device viewing signals and third-party consumer data are being combined for audience targeting. The next signal to watch is whether the partners expand this setup beyond Singapore, Thailand, and the Philippines.
Read full article at channellife.co.nz
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