Omdia sees global CTV ad revenue hitting $81 billion by 2030
New research from Omdia projects that global connected TV (CTV) advertising revenue will reach USD 81 billion by 2030. This represents an increase from USD 44 billion in 2025.
Key Takeaways
- Omdia forecasts $81 billion in global connected TV advertising revenue by 2030.
- CTV advertising revenue is estimated at $44 billion in 2025, according to the same research.
- The forecast implies an increase of $37 billion between 2025 and 2030.
Why It Matters
The immediate takeaway is that connected TV ad revenue is projected to nearly double from $44 billion in 2025 to $81 billion in 2030, reinforcing CTV as a major monetization channel for streaming video. For the ecosystem, the scale of that forecast highlights why ad-supported streaming remains a central focus for publishers, platforms, and ad tech vendors. The key signal to watch next is whether Omdia updates the 2025 baseline or the 2030 estimate in future research.
Read full article at telecompaper.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source