DoubleVerify adds post-bid measurement to LinkedIn Audience Network
DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.
Key Takeaways
- DoubleVerify launched global post-bid measurement for the LinkedIn Audience Network.
- Advertisers now get independent verification of media quality across LinkedIn’s ad network.
- The product launch is global, not limited to a single market.
Why It Matters
For advertisers buying through the LinkedIn Audience Network, this adds third-party media quality measurement after the bid is won, which can improve visibility into where ads run. The move also extends DoubleVerify’s verification footprint into LinkedIn’s ad ecosystem, a notable addition for a platform tied to professional-audience media buys. One concrete signal to watch next is how quickly LinkedIn and DoubleVerify expand reporting coverage beyond the newly launched global post-bid measurement.
Read full article at brandinginasia.com
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