Shinka targets US expansion after $1.8M seed round
Shinka, a programmatic mediation platform for DOOH and CTV, is expanding its focus on the US market following a $1.8M seed round funding close. The company claims to provide publishers with an average of 40% CPM uplift by running competitive auctions across multiple demand sources and offering full transparency, as demonstrated by early client Hotel Communications Network (HCN). Shinka integrates with existing SSPs/DSPs and is built specifically for the auction mechanics and latency requirements of CTV and DOOH.
Key Takeaways
- Shinka says Hotel Communications Network saw a 40% revenue uplift within 90 days of go-live.
- The company is closing a $1.8 million seed round to fund platform development and expansion across North America and APAC.
- Shinka is active across Ireland, the UK, the US and APAC, with the US identified as a particular focus.
- The platform is a demand-agnostic mediation layer that works with any SSP or DSP and provides log-level reporting.
- Shinka recently formalized OOH Connect as its preferred programmatic mediation platform.
Why It Matters
Shinka is pushing more DOOH and CTV inventory into competitive, multi-source auctions, with the company claiming an average 40% CPM uplift for publishers and a 40% revenue lift at Hotel Communications Network within 90 days. That matters because it speaks directly to yield and transparency, two of the biggest friction points in screen-based ad monetization. The ecosystem angle is Shinka’s pitch as an independent layer that works with any SSP/DSP, plus its expansion across broadcasters, OEMs and DOOH operators in Ireland, the UK, the US and APAC. Watch for the pace of its US rollout and whether the seed round closes at the stated $1.8 million.
Read full article at digitalsignagepulse.com