JioStar announced that the TATA IPL 2026 cricket season has surpassed 1.06 billion cumulative screen reach, a 7% increase over the previous season, with average match reach growing by 6%. Connected TV (CTV) emerged as the fastest-growing platform, experiencing a 26% increase in reach and 20% growth in consumption year-on-year. The season saw 22 digital sponsors on JioHotstar and 16 on Star Sports Network for linear TV.