wedotv, Amtecco bundle HbbTV, FAST and IP delivery stack
wedotv, a global FAST and AVOD network, and Amtecco, a Belgian broadcast and IP delivery provider, have formed a strategic partnership to offer end-to-end HbbTV, FAST, and IP distribution services to the broadcast and streaming industry. This combined offering, which includes channel origination, platform distribution, HbbTV and FAST-on-HbbTV deployment, CDN, and monetization, is now available across Europe, MENA, and other international markets. Motorvision Group's More Than Sports TV is the first client to utilize these services for HbbTV distribution on Astra.
Key Takeaways
- The partnership combines wedotv’s channel operations and ad monetisation with Amtecco’s delivery layer, including SRT cloud transport, CDN and automation.
- The joint offering spans the full stack for HbbTV or FAST services: SRT contribution, IP delivery, channel origination, platform distribution and FAST-on-HbbTV deployment.
- Motorvision Group’s More Than Sports TV is the first customer on the package, with HbbTV distribution now live for DTH satellite viewers on Astra at 19.2° East.
- wedotv and Amtecco said they have been running the combined stack in production together since 2022 before opening it to other broadcasters, rights holders, content owners and platform operators.
- Motorvision Group said the setup will provide programmatic access to its full inventory and more granular audience data, alongside higher advertising revenues.
Why It Matters
This turns HbbTV and FAST delivery into a packaged service rather than a set of separate vendors and integrations. For broadcasters and rights holders, the immediate implication is a single path from contribution to monetisation across broadcast and IP delivery. It also ties together wedotv’s operating experience with Amtecco’s technical layer, which matters because the companies say they have run the stack in production since 2022. The first live use on Astra gives the offer a concrete reference point. What to watch next is whether the partnership adds more named customers beyond Motorvision Group and More Than Sports TV.
Read full article at broadbandtvnews.com
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