Paramount moves Pluto TV onto Paramount+ stack by mid-2026
Paramount has confirmed its plan to migrate Pluto TV onto the Paramount+ technology platform by mid-2026. This move aims to unify the streaming stack, bringing together infrastructure, data, recommendations, and advertising technology across its free and subscription streaming services. The consolidation is intended to reduce duplication, improve product development, create a more integrated viewer experience, and offer enhanced ad targeting and measurement capabilities.
Key Takeaways
- Pluto TV will migrate onto the Paramount+ technology platform around mid-2026.
- The unified stack will combine infrastructure, data, recommendations and advertising technology across Paramount’s streaming services.
- Paramount says the consolidation should reduce duplication and improve product development across AVOD, FAST and SVOD.
- Advertisers are expected to get improved targeting, measurement and campaign management across Paramount’s streaming portfolio.
Why It Matters
The immediate effect is a single technology base for Pluto TV and Paramount+, which should simplify product work and align viewer data, recommendations and ad operations. That matters because Paramount is explicitly trying to run its free and subscription services on one stack, rather than maintaining separate systems for AVOD, FAST and SVOD. The article also notes this creates a stronger foundation for integrating additional streaming assets if the proposed Warner Bros. Discovery acquisition gets regulatory approval. The key date to watch is mid-2026, when Pluto TV is expected to complete the migration.
Read full article at broadbandtvnews.com
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