NBC Sports draws 19.6 million for record Kentucky Derby
NBC Sports' broadcast of the Kentucky Derby recorded an average of 19.6 million viewers, making it the most-watched Derby on record. The broadcast aired on Saturday.
Key Takeaways
- NBC Sports averaged 19.6 million viewers for Saturday’s GI Kentucky Derby.
- The broadcast was the most-watched Derby on record.
- The result came from NBC Sports’ Saturday telecast of the Kentucky Derby.
Why It Matters
A 19.6 million-viewer audience shows the Kentucky Derby can still deliver a very large live TV reach on NBC Sports. For streaming and sports-video operators, the key signal is that marquee live events remain among the few formats that can produce record-scale audiences. The article does not break out streaming versus linear viewership, so the important follow-up is whether NBC Sports discloses a platform split or additional audience detail for this telecast.
Read full article at thoroughbreddailynews.com
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