Sky locks F1 rights in UK, Ireland, and Italy through 2034
Formula 1 and Sky have extended their broadcast partnership through 2034 in the UK/Ireland and 2032 in Italy, securing exclusive rights for Sky. This multi-year agreement reinforces Sky's position as the primary broadcaster for F1 in these key European markets.
Key Takeaways
- UK and Ireland rights run through 2034 under the new Formula 1-Sky extension.
- Italy rights run through 2032, also on an exclusive basis for Sky.
- The agreement keeps Sky as the primary broadcaster for F1 in both markets.
- The article frames the deal as a multi-year broadcast extension, not a new launch or platform rollout.
Why It Matters
This extends Sky’s exclusive control over Formula 1 coverage in three major European markets, giving the company long-duration rights certainty through 2034 in the UK and Ireland and 2032 in Italy. For the broader streaming and pay-TV stack, it reinforces the value of premium live sports as a retention asset rather than a short-term acquisition play. The key signal to watch is whether Sky discloses any related distribution or packaging changes around F1 coverage in these markets as the new rights terms take effect.
Read full article at ministryofsport.com
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