FIS FAST channel launch brings 600 hours of live snow sports
The International Ski and Snowboard Federation (FIS) is launching a free, ad-supported streaming channel in the U.S. and Canada to provide year-round live coverage of snow sports. The service, developed in partnership with NBC and C15 Studio, will be available on major platforms including Prime Video, Roku, and Xumo Play.
Key Takeaways
- The new service provides 24/7 coverage of alpine, cross-country, ski jumping, and snowboarding disciplines starting in November.
- Distribution partners include Prime Video, Fire TV, Google TV, The Roku Channel, Xumo Play, and Live TV on PS5.
- In Canada, CBC and its Gem streaming platform secured their most comprehensive rights package in over a decade.
- The partnership involves the International Ski and Snowboard Federation, US Ski & Snowboard, and NBC to expand North American reach.
Why It Matters
This move signals a strategic shift for niche sports federations seeking to bypass traditional broadcast limitations like time-zone friction and limited linear windows. By aggregating 600 hours of live content into a dedicated FAST environment, FIS is prioritizing direct-to-fan accessibility over exclusive paywalled rights. This reflects a broader ecosystem trend where specialized sports organizations use ad-supported streaming to maintain year-round engagement rather than relying on seasonal highlights. The success of this North American rollout will likely serve as a blueprint for FIS to extend similar direct-to-consumer distribution models into other global markets. Watch for viewership data from Roku and Xumo Play to gauge if fragmented snow sports audiences will consolidate on a single vertical platform.
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In short
The International Ski and Snowboard Federation has launched a new FAST channel dedicated to year-round snow sports coverage in the U.S. and Canada. Developed with NBC and C15 Studio, the platform provides 600 hours of live World Cup events, prioritizing direct-to-fan accessibility over traditional broadcast limitations to increase global engagement.
FAQ
What content is available on the new FIS FAST channel?
The channel features 600 hours of live World Cup events, including alpine, cross-country, ski jumping, and snowboarding disciplines.
Where can I watch the FIS FAST channel?
The channel is available on platforms including Prime Video, Fire TV, Google TV, The Roku Channel, Xumo Play, and Live TV on PS5.
Who partnered with FIS to launch this streaming service?
The service was developed in partnership with NBC and C15 Studio to expand the reach of snow sports in North America.
How does this launch affect Canadian viewers?
In Canada, CBC and its Gem streaming platform have secured their most comprehensive rights package for these events in over a decade.
Read full article at insidethegames.biz
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