FloSports NLL streaming partnership secures exclusive global rights for new channel
FloSports has secured a multiyear exclusive global streaming partnership with the National Lacrosse League, launching a dedicated FloLacrosse channel to host live events and editorial content. The deal leverages FloSports' existing FAST channel distribution on platforms like Prime Video and LG Channels to expand the league's reach.
Key Takeaways
- FloLacrosse debuts November 5 as a centralized destination for professional, collegiate, and amateur lacrosse content.
- NLL Saturday Showcase and the 2027 NLL Finals will stream on the FloSports FAST channel via Prime Video, YouTube, and LG Channels.
- The agreement grants FloSports presenting sponsorship of in-game highlights for over 100 streamed games and 18 national broadcasts.
- Subscribers receive access to the full FloSports portfolio, including 22,000 annual games from FloHockey partner leagues.
Why It Matters
This partnership signals a strategic shift for FloSports as it launches its first sport-specific channel since 2024, moving beyond niche aggregation toward a comprehensive vertical ecosystem. By utilizing FAST channels on Prime Video and LG Channels for marquee games, the league is prioritizing top-of-funnel discovery to convert casual viewers into FloLacrosse subscribers. The heavy emphasis on the Canadian market and arena-sharing synergies with FloHockey teams suggests a data-driven approach to cross-selling within established sports communities. Watch for conversion rates from the NLL Saturday Showcase broadcasts to paid subscriptions as a primary indicator of the FAST-to-SVOD funnel's efficacy.
In short
FloSports has entered a multiyear partnership to become the exclusive global home for the National Lacrosse League starting November 5. The deal includes the launch of FloLacrosse, a dedicated hub for professional and amateur games. This move signals a strategic shift toward vertical ecosystems, utilizing FAST channels to drive subscriber growth.
FAQ
When does the FloLacrosse channel debut?
The FloLacrosse channel is scheduled to debut on November 5.
Where can viewers watch the NLL Saturday Showcase?
The NLL Saturday Showcase and the 2027 NLL Finals will stream on the FloSports FAST channel via Prime Video, YouTube, and LG Channels.
What content will be available on FloLacrosse?
FloLacrosse will feature live regular season and postseason NLL games, alongside various collegiate and amateur lacrosse competitions.
Do FloSports subscribers get access to other sports?
Yes, subscribers receive access to the full FloSports portfolio, which includes 22,000 annual games from FloHockey partner leagues.
Read full article at sportsvideo.org
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