FloSports has entered a multiyear agreement to become the exclusive global streaming home for the National Lacrosse League, launching a dedicated FloLacrosse channel in November. The deal includes live game coverage and distribution across FloSports' existing FAST channel alliances on platforms like Prime Video and YouTube.
This agreement solidifies FloSports' strategy of aggregating niche, high-growth sports into specialized vertical channels to drive subscription stickiness. By securing exclusive global rights, FloSports bypasses traditional regional sports network fragmentation while using its existing FAST channel alliances on Prime Video and YouTube to maintain broad top-of-funnel awareness. The move specifically targets the Canadian market, where eight NLL clubs share venues with FloHockey partner teams, creating a cross-promotional flywheel for multi-sport subscribers. For the broader industry, this illustrates how mid-tier professional leagues are increasingly abandoning linear-first models for vertically integrated digital homes. Watch for FloLacrosse conversion rates among NLL season ticket holders as a benchmark for this direct-to-consumer transition.
FloSports has entered a multiyear partnership to become the exclusive global streaming home for the National Lacrosse League. Launching November 5, the new FloLacrosse channel will feature regular season games and postseason coverage. This deal allows the league to bypass regional fragmentation while leveraging FloSports' existing FAST channel distribution network.
The new FloLacrosse channel is scheduled to launch on November 5.
The channel will feature regular season games, postseason coverage, and the 2027 NLL Finals, alongside in-game highlights across more than 100 streamed games.
Coverage will be available via the FloLacrosse subscription service and integrated distribution on Prime Video, YouTube, and LG Channels.
Yes, NLL season ticket members will receive introductory promotional discounts for the new FloLacrosse subscription service.
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