European Professional Club Rugby (EPCR) has signed a multi-territory broadcast agreement with DAZN for the 2026/27 and 2027/28 seasons. The deal grants DAZN rights to the Investec Champions Cup and EPCR Challenge Cup, including exclusive coverage in Italy and free-to-air matches across several global markets.
The agreement reinforces DAZN's strategy of using niche sports rights to anchor specific regional markets, particularly in Italy where it now holds exclusive subscription rights for top-tier European rugby. By blending free-to-air matches with premium subscription content, the partnership aims to lower the barrier for entry in emerging rugby markets like Japan and the MENA region. This move reflects a broader industry trend where streamers use hybrid distribution models to balance immediate reach with long-term subscriber acquisition. Watch for viewership data from the October 2026 pool stages to see if the free-to-air matches successfully convert casual viewers into DAZN subscribers.
DAZN has secured a multi-territory broadcast deal for the Investec Champions Cup and EPCR Challenge Cup through the 2028 season. This agreement allows DAZN to provide exclusive coverage in Italy and free-to-air matches in regions like Japan and the MENA, helping the platform expand its reach in emerging rugby markets.
The agreement covers the Investec Champions Cup and the EPCR Challenge Cup for the next two seasons.
Yes, one match per round will be available free-to-air in territories including Brazil, Poland, the Nordics, Japan, and the MENA region.
DAZN will stream every Investec Champions Cup match live in Italy with English commentary, plus two EPCR Challenge Cup matches per round featuring local clubs with native-language commentary.
The agreement begins with the 2026/27 season.
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