DAZN has launched a U.S. local streaming service for 19 professional sports teams, utilizing technology from its recent acquisition of ViewLift. The platform offers standalone subscriptions, team-specific hubs, and pay-TV credential integration to provide regional sports coverage.
This rollout marks a significant shift in regional sports distribution, positioning DAZN as a primary successor to the traditional RSN model following the collapse of Main Street Sports. By offering standalone team packages and integrating pay-TV credentials for MSG and YES Network viewers, the platform addresses market fragmentation while testing the viability of direct-to-consumer local sports at scale. The inclusion of free-to-air games and seven-day trials suggests a strategic focus on lowering barriers to entry for fans accustomed to linear broadcasts. Watch for conversion rates from free trials to paid annual passes as the 2026-27 NBA and NHL seasons progress.
The platform's expansion follows DAZN targets national US media rights as the company seeks to leverage its infrastructure for broader sports coverage.
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