ViewLift is an end-to-end cloud-based streaming platform for OTT services, offering live and on-demand video distribution with flexible monetization models (AVOD, SVOD, TVOD, hybrid). It differentiates through integrated AI tools like Data Insights Pro and FanAssist AI, powered by Google Vertex AI, for personalized content recommendations and viewer engagement. The company serves major sports clients including the National Hockey League, 15 US professional sports teams, and LIV Golf, and was acquired by DAZN Group in 2025 to accelerate global expansion. ViewLift's platform enables rapid deployment across web, mobile, smart TVs, and gaming consoles, supporting over 3.5 billion annual streams.