Market intelligence firm Glance reported at MIPCOM 2026 that streaming platforms are increasingly partnering with traditional broadcasters to expand content libraries as new production slows. The data highlights a convergence in distribution and advertising models as linear TV viewing continues to decline globally.
The shift toward streaming broadcaster partnerships signals that the era of infinite original production is ending in favor of library depth and cost-sharing. As platforms like Netflix and Prime Video integrate local broadcaster content, they are effectively recreating the aggregated cable model to combat high churn and slowing production cycles. This convergence forces streamers to compete directly with traditional TV for local advertising budgets, which have already seen significant shifts toward digital platforms in the UK and France. The industry is moving toward a hybrid ecosystem where live sports and established franchises provide the primary hook for subscribers. Watch for whether US-based streamers pursue similar deep-integration deals with domestic broadcast networks to stabilize their domestic catalogues.
Global production of new series fell 12% in 2026, prompting streaming platforms like Netflix and Prime Video to partner with local broadcasters. By integrating content from networks like TF1+ and M6+, streamers are offsetting original content declines, effectively recreating an aggregated cable model to combat churn and stabilize their catalogues.
Global production of new series fell by 12% between January and September 2026.
Platforms are partnering with broadcasters to offset a decline in original content production and to bolster their library depth, helping to combat subscriber churn.
Following a distribution deal with TF1+, Netflix saw its content hours in France grow by 61%.
As of June 2026, the streaming share of US video viewing reached 48.5%, while cable television viewing fell to 19.5%.
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