Sports Studio has migrated its Free Live Sports FAST service to the Gizmott OTT platform, utilizing Gizmeon's AI-driven electronic program guide to personalize channel layouts. The integration aims to improve content discovery for 125 sports channels and serves as a technical foundation for future interactive features and vertical feeds.
The migration addresses a critical friction point in the FAST ecosystem: the 'below the fold' discovery problem where niche sports content is lost in massive channel grids. By utilizing Gizmeon’s AI to personalize the EPG, Sports Studio is shifting the FAST experience from passive linear viewing toward a data-driven, personalized interface similar to premium SVOD services. This move signals a broader industry trend where specialized content providers must adopt sophisticated metadata and AI tools to maintain engagement as channel counts swell. Watch for the launch of the scrollable vertical feed, which will test if short-form mobile UX can successfully drive longer viewing sessions on connected TV apps.
Sports Studio has migrated its Free Live Sports service to the Gizmott OTT platform, integrating an AI-driven electronic program guide. This update dynamically reorders 125 sports channels based on viewer history, solving discovery issues for niche content and shifting the FAST experience toward a personalized interface similar to premium SVOD services.
The migration introduces an AI-powered electronic program guide that dynamically reorders 125 sports channels based on individual viewer history, helping fans discover niche content that might otherwise be buried.
The service remains available across major platforms, including Roku, Amazon Fire TV, iOS, and Android.
The integration provides a foundation for upcoming vertical feeds featuring highlights and scrollable clips, as well as interactive features that will allow viewers to engage with the screen via remote.
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