CONMEBOL has secured new media rights agreements with Globo and Paramount+ for the 2027-30 cycle of the Copa Libertadores in Brazil. The deal includes 41 matches per season for each broadcaster and covers a range of additional CONMEBOL tournaments, with IMG brokering the partnership.
The distribution of Libertadores media rights Brazil across Globo, Paramount, and ESPN highlights the increasing fragmentation of premium sports content in South America's largest market. By splitting Package C between a traditional broadcaster and a global streamer, CONMEBOL ensures broad reach while capitalizing on the shift toward digital-first consumption via YouTube and Paramount+. This multi-platform strategy forces competitors like Warner Bros. Discovery to pivot toward secondary tournaments to maintain a foothold in regional soccer. Watch for subscriber acquisition data from Paramount+ in 2027 to determine if exclusive live sports can sustain growth in the competitive Brazilian streaming sector.
CONMEBOL has awarded Libertadores media rights in Brazil to Globo and Paramount+ for the 2027-2030 cycle. Each broadcaster secured 41 matches per season, including the final. This deal highlights the fragmentation of premium sports content in Brazil, balancing traditional broadcasting with digital-first consumption to maximize reach across multiple platforms.
Globo and Paramount+ were awarded the rights for the 2027-2030 cycle, each receiving 41 matches per season.
The agreement includes 41 matches per season for each broadcaster, the men's final, and secondary tournaments like the Libertadores Femenina and eLibertadores.
Yes, Disney-owned ESPN retains the main rights package, which includes first-pick priority for match selection each round.
Warner Bros. Discovery acquired free-to-air rights for the secondary Copa Sudamericana tournament.
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