FAST viewers spend nearly as much as non-users
A study by Hub Entertainment Research indicates that Free Ad-Supported Streaming TV (FAST) users consume and spend similar amounts on streaming as non-users. This trend positions free streaming as a significant part of the television landscape.
Key Takeaways
- Hub Entertainment Research says FAST users watch nearly as much streaming as non-users.
- FAST users also spend nearly as much on streaming as people who do not use FAST.
- The finding frames free streaming as part of the broader television landscape.
- The report was published on May 12, 2026.
Why It Matters
The immediate signal is that FAST is no longer a low-engagement outlier; Hub Entertainment Research says its users consume and spend nearly as much on streaming as non-users. That matters for monetization models because free streaming is showing up with viewing and spending levels closer to the rest of the market than a niche audience would. For the broader ecosystem, the finding reinforces FAST’s role in TV distribution rather than treating it as a separate bucket. Watch for the next Hub data point or similar survey that breaks out FAST usage alongside total streaming time and spend.
Read full article at tvtechnology.com
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