55% of TV viewers have tried at least one FAST service
Data indicates that 55% of TV viewers have used at least one FAST service, with 46% of regular FAST users considering these services a "must-have." This suggests growing adoption and perceived value of free ad-supported streaming television.
Key Takeaways
- 55% of TV viewers have used at least one FAST service.
- 46% of regular FAST users say the services are a “must-have.”
- The article frames free streaming as TV’s “new normal,” based on the findings cited.
- The data points to growing adoption and perceived value for free ad-supported streaming television.
Why It Matters
The immediate signal is simple: FAST is no longer a niche add-on, with more than half of TV viewers having used at least one service. That matters for the streaming stack because free, ad-supported viewing is now described as a regular part of TV consumption, not a trial behavior. For publishers and platform operators, the key issue is how much of viewing time can be sustained in FAST environments as the category normalizes. Watch for future data on regular-user intensity and whether the “must-have” share moves above 46%.
Read full article at senalnews.com
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