Broadcast TV grows again across the Big 4 networks
Broadcast television, specifically the Big 4 networks (ABC, CBS, Fox, NBC), is reportedly experiencing growth in series volume and viewership. This challenges the common narrative of broadcast TV decline, suggesting sustained audience engagement with traditional linear channels.
Key Takeaways
- The Big 4 networks — ABC, CBS, Fox and NBC — are seeing more series volume for the new season.
- Viewers are still coming to ABC, CBS, Fox and NBC, according to the article.
- The piece argues the numbers contradict the standard story that broadcast TV is only in decline.
- The article focuses on the new-season Big 4 scorecard rather than a single network or program.
Why It Matters
The immediate signal is that broadcast remains an active part of TV distribution, with both series volume and viewership moving up across ABC, CBS, Fox and NBC. For streaming executives, that matters because linear channels are still pulling audience attention even as the industry keeps centering digital platforms. The broader ecosystem read is straightforward: the old broadcast stack is not dead, and the Big 4 still matter in audience planning. The next data point to watch is the full new-season scorecard for each network, especially how series volume compares with viewer delivery.
Read full article at theankler.com
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