ITVX, ITV's streaming service, achieved a record performance in April, recording 311 million total streams. This milestone was attributed to content such as "I'm A Celebrity… South Africa".
ITVX just posted a monthly high, which gives ITV a concrete usage marker for its streaming service. The only driver named here is content, specifically "I'm A Celebrity… South Africa," so the result points to programming-led audience spikes rather than platform changes. For streaming operators, the useful signal is how a single title can move monthly totals. Next to watch: ITVX's stream count in the following month, and whether ITV ties future performance to other specific programs.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source