ITVX hits 311 million streams in its strongest April
ITVX, ITV's streaming service, achieved a record performance in April, recording 311 million total streams. This milestone was attributed to content such as "I'm A Celebrity… South Africa".
Key Takeaways
- ITVX recorded 311 million total streams in April.
- ITV called it ITVX's best-ever April performance.
- The article cites "I'm A Celebrity… South Africa" as part of the content behind the result.
Why It Matters
ITVX just posted a monthly high, which gives ITV a concrete usage marker for its streaming service. The only driver named here is content, specifically "I'm A Celebrity… South Africa," so the result points to programming-led audience spikes rather than platform changes. For streaming operators, the useful signal is how a single title can move monthly totals. Next to watch: ITVX's stream count in the following month, and whether ITV ties future performance to other specific programs.
Read full article at broadbandtvnews.com
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