NAB Show New York 2026 features 150 speakers on streaming economics

The programming shift toward investment and monetization reflects a maturing market where technical innovation must now justify its cost through immediate business growth. By bringing together firms like Apollo Global Management and FanDuel, the event highlights how streaming is no longer a siloed technology play but a core component of the broader sports betting and creator economy ecosystems. This integration suggests that future infrastructure decisions will be driven by direct revenue potential rather than pure technical capability. Watch for specific case studies from the NASA+ and Fubo sessions to signal how personalization is moving from a luxury feature to a standard requirement for retention.

The National Association of Broadcasters has positioned NAB Show New York 2026 as a convergence point for media finance and technology strategy. TV Tech reported that the event's "Great Media Reshuffling" panel features Jessica Reif Ehrlich of BofA Securities, Eric Menell of J.P. Morgan, and Aaron Sobel of Apollo Global Management, moderated by CNBC's Alex Sherman, addressing consolidation, spin-offs, and the battle for scale in the media sector. The inclusion of investment banking and private equity leadership alongside operational executives signals that NAB is targeting the capital-allocation layer of the industry, not just the technology buyers who typically attend trade shows.

NAB Show New York 2026 also reflects the National Association of Broadcasters' broader effort to expand its audience beyond traditional broadcast engineering. Registration materials indicate the show expects more than 200 exhibitors, with 10 percent being first-time participants, and confirmed brands include Sony, Blackmagic Design, EVS, Evertz, Ross Video, Grass Valley, Canon, and Lawo. The two-day structure splits programming between "Big Media, Big Tech, Big Tools" on Day 1 and "Next Gen: Creators, Streaming & Sound" on Day 2, with a dedicated sports track and a SMPTE ST 2110 IP Media Roadshop offering full-day and half-day sessions on IP networking fundamentals for broadcast.

The streaming and personalization track at NAB Show New York 2026 brings together platform operators that represent different models in the market. The Globe Newswire announcement confirmed that Vimeo VP of OTT Francesca Sussman will moderate a session featuring Fubo SVP of Product Management Isaac Josephson and Warner Bros. Discovery's Srebrina Tanova on personalized playback, while Paramount VP of Engineering Tom Schultz will present the company's Skunk Works approach to rapid streaming product experimentation. NASA+ General Manager Rebecca Sirmons will discuss the agency's direct-to-consumer streaming strategy, and Sinclair Broadcast Group President of Technology Del Parks will examine ATSC 3.0 alongside K-culture content opportunities, tying next-generation broadcast standards to emerging audience segments.