CTV drives 26% reach growth in JioStar’s IPL 2026
JioStar announced that the TATA IPL 2026 cricket season has surpassed 1.06 billion cumulative screen reach, a 7% increase over the previous season, with average match reach growing by 6%. Connected TV (CTV) emerged as the fastest-growing platform, experiencing a 26% increase in reach and 20% growth in consumption year-on-year. The season saw 22 digital sponsors on JioHotstar and 16 on Star Sports Network for linear TV.
Key Takeaways
- Cumulative reach across digital and linear TV has surpassed 1.06 billion screens, up 7% versus last season.
- Average match reach is 277 million, a 6% increase over the previous season.
- Connected TV reach rose 26% year over year, with consumption up 20%.
- JioHotstar has 22 digital sponsors; Star Sports Network has 16 sponsors on linear TV.
- JioStar says 125 new advertisers joined compared with last season, alongside 20+ feeds in 12 languages.
Why It Matters
JioStar is showing that IPL-scale live sports still drives mass reach across both streaming and linear TV, but the growth signal is increasingly coming from Connected TV. That matters for ad buyers because the season is already delivering 22 digital sponsors on JioHotstar and 16 on Star Sports Network, with 125 new advertisers versus last season. The mix also shows why large-screen viewing matters: JioStar says last year’s total CTV reach was matched by Game 45 alone. Watch the final season totals for linear TV reach, which JioStar says is on track to pass 500 million.
Read full article at jiostar.com
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