JioStar frames IPL streaming around scale and personalization
JioStar's Prashant Khanna discusses how a combination of technology, personalization, and scale is being utilized to deliver the IPL streaming experience to millions of viewers. The article highlights these factors as key to reshaping how content is consumed across various screens.
Key Takeaways
- Prashant Khanna ties IPL streaming to a mix of technology, personalisation, and scale.
- The article says millions of viewers are experiencing the IPL across screens.
- JioStar is the company named in the piece; IPL is the streaming property discussed.
Why It Matters
The immediate takeaway is that IPL streaming is being positioned as a problem of serving millions across multiple screens, not just delivering a live feed. That puts technology and personalisation at the center of the viewing experience JioStar is describing. The broader signal is that large-scale sports streaming now depends on tailoring the same event to different screens and audience segments. What to watch next is whether JioStar provides any concrete product details or viewer metrics showing how this approach changes IPL consumption.
Read full article at socialsamosa.com
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