ESPN books Black Friday college football triple-header
ESPN has announced kickoff times for a college football triple header scheduled to air on Black Friday, featuring the Egg Bowl and Lone Star Showdown.
Key Takeaways
- ESPN announced kickoff times for a college football rivalry triple header on Black Friday.
- The slate includes the Egg Bowl.
- The triple header also includes the Lone Star Showdown.
- The announcement was made for a Black Friday schedule, a high-traffic day for live sports viewing.
Why It Matters
This is a straightforward scheduling move: ESPN is packaging three rivalry games into a Black Friday triple header. For the streaming stack, the value is in concentrated live inventory on a day when sports viewing is already elevated, which can simplify promotion and audience targeting around a single event window. It also shows ESPN continuing to use college football rivalry matchups as anchor programming. Watch for the full Black Friday game order and any confirmed kickoff times for the third game in the slate.
Read full article at on3.com
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