Instagram tests long-form video for connected TV
Instagram's Vice President of Product, Tessa Lyons, indicated at the Scalable Summit that the platform is exploring options for long-form video content specifically for Connected TV (CTV) environments, acknowledging that short-form content may not be sufficient for TV success.
Key Takeaways
- Tessa Lyons, Instagram’s vice president of product, spoke at Scalable Summit.
- Lyons said short-form video may not be enough to succeed on TV.
- Instagram is exploring long-form video content for Connected TV environments.
- The comments point to a possible expansion beyond Instagram’s short-form format.
Why It Matters
Instagram’s comments suggest it is thinking beyond the short-form video model that defines the app today. The immediate implication is that TV screens may require a different content mix than mobile feeds, at least in Instagram’s product planning. For the broader streaming ecosystem, the signal is that major social platforms are still evaluating how to fit into CTV rather than treating it as an extension of mobile video. What to watch next: whether Instagram discloses any concrete long-form CTV product tests, formats, or launch timing.
Read full article at socialmediatoday.com
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