Instagram's Vice President of Product, Tessa Lyons, indicated at the Scalable Summit that the platform is exploring options for long-form video content specifically for Connected TV (CTV) environments, acknowledging that short-form content may not be sufficient for TV success.
Instagram’s comments suggest it is thinking beyond the short-form video model that defines the app today. The immediate implication is that TV screens may require a different content mix than mobile feeds, at least in Instagram’s product planning. For the broader streaming ecosystem, the signal is that major social platforms are still evaluating how to fit into CTV rather than treating it as an extension of mobile video. What to watch next: whether Instagram discloses any concrete long-form CTV product tests, formats, or launch timing.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source