NFL free TV still carries most games, despite streamer deals
This article discusses the NFL's reliance on free TV as its primary distribution method despite dealing with streaming services. It highlights that a significant portion of NFL games are still accessible on free television.
Key Takeaways
- The NFL Media Committee has been dealing with deep-pocketed streamers.
- Free TV remains the NFL’s primary distribution vehicle.
- The article says the NFL’s free-TV share is closer to 33% than 87% for fans.
Why It Matters
The immediate takeaway is that NFL distribution still depends primarily on free television, not streaming, even as the league works with major streamers. That matters because it keeps broadcast TV central in the NFL’s media mix and limits how far the league has shifted toward paid digital access. The article frames the gap as a question of how fans count availability, not just where rights sit. What to watch: the next NFL media-rights breakdown, especially how many games are accessible on free TV versus streaming.
Read full article at sportico.com
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