Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Amazon has introduced the Amazon Ads Data Manager (ADM), a new platform designed to centralize, organize, and activate first-party data across its advertising ecosystem, including DSP, AMC, and Events Manager. The platform facilitates the integration of various data sources to enhance ad campaign performance and measurement.
Zacks Investment Research provided an analysis of AppLovin, highlighting its position in the digital advertising ecosystem, attributing its growth to AI-driven optimization. The analysis also noted potential execution risks for the company in 2026, suggesting a period where AI growth meets challenges.
X has launched a rebuilt, AI-powered ad platform using xAI technology. This platform overhaul aims to improve targeting capabilities for advertisers, representing the first complete rebuild in over 20 years for the company's ad system.
Q1 earnings reports from Meta, Google Search, and Amazon indicate significant growth in platform advertising, with increases of 33%, 19%, and 24% respectively. This growth is primarily attributed to advertising spend from millions of small and medium-sized businesses (SMBs) rather than large brands.
PayPal introduced PayPal Ads ID, an identifier solution based on verified commerce relationships. This new solution is designed to improve the precision of ad targeting.
Trade Desk is in focus following new integrations with Pacvue and Skai, along with a global partnership with DramaBox. These announcements are part of a broader look at the company's valuation amidst recent institutional selling.
Snapchat has introduced AI Sponsored Snaps, a new advertising format that allows for conversational ads within chat interfaces. This development enables marketers to engage users through interactive, AI-driven conversations. The feature integrates artificial intelligence to facilitate these sponsored chat experiences.
An NBCUniversal executive publicly criticized Nielsen for delaying an update that would improve media measurement, claiming the inaccuracy devalues media companies. This comes amid ongoing industry discussions regarding the modernization of audience measurement for streaming content.
Surya Roshni, an Indian company, partnered with ad tech platform VDO.AI to launch its "India Bole Surya Ko YA" campaign, leveraging cross-screen ad discovery. The campaign utilized VDO.AI's ad formats across Connected TV (CTV), Online Video (OLV), and rich media display to reach a broader audience as Indian television consumption shifts to digital and on-demand ecosystems.
Xpln.ai, an attention intelligence platform, and TVision, a provider of person-level TV viewing data, have partnered to scale CTV attention measurement. The collaboration aims to integrate Xpln.ai's AI-driven insights with TVision's granular viewing data to provide advertisers with advanced CTV analytics.
Pinterest has introduced CTV audiences, leveraging its earlier acquisition of tvScientific. This allows advertisers to target specific audience segments on connected TV platforms through Pinterest's ad ecosystem.
Pinterest expanded its connected TV advertising capabilities through tvScientific and plans to report its Q1 2026 earnings soon. The article discusses potential investor responses to these developments, including AI-powered CTV ads and shopping features.
Amazon Ads generated $17.2 billion in revenue in Q1 2026. Amazon said the business was powered by new AI-powered tools and expanded reach across streaming and shopping.
YouTube ad revenue rose 11% in the first quarter of 2026 versus the same period in 2025, according to the article. The headline says the figure came close to $10 billion, and also notes that Alphabet reached 350 million paid subscriptions.
Roku's $3-per-month ad-free Howdy SVOD has surpassed 1 million subscribers in eight months since launch, according to Antenna estimates. The article also notes that the service reached 1 million paid users in roughly six months.
The IAB Tech Lab has introduced two buy-side transparency standards, `buyers.json` and `DemandChain Object`, aimed at addressing malvertising. `buyers.json` allows advertising systems to publicly declare the buyers they represent, while `DemandChain Object` is an OpenRTB extension that enables sellers to see all parties involved in a bid response. The specifications are designed to be the buy-side equivalent of the existing `sellers.json` and `SupplyChain Object` standards.
In a blog post, the CEO of marketing agency CS & Co. argues that a significant arbitrage opportunity exists in CTV advertising, citing data that US streaming viewership has reached 47.5% (Nielsen, Dec. 2025) while accounting for only about 8% of total ad spend. The author frames CTV as a "blue ocean" for advertisers, suggesting this first-mover advantage and its associated lower CPMs will diminish by 2027-2028 as ad spend catches up to viewership. The post advises advertisers to focus on premium supply, server-side conversion tracking, and robust measurement to capitalize on the current market inefficiency.
Netflix is hiring a senior Distributed Systems Engineer for its Decisioning & Optimization team with a listed salary range of $499,000 to $900,000 per year. The role focuses on architecting real-time ad decisioning systems, scaling infrastructure for serving high-performance machine learning models for ads, and designing real-time pacing systems for ad budget delivery. The position requires over 10 years of experience in distributed systems and at least 3 years in the advertising domain.
OpenX has expanded its collaboration with News Australia to provide programmatic access to CTV inventory from Tubi for buyers in Australia. The partnership utilizes OpenX's biddable CTV platform to deliver Tubi's inventory with promised transparency and brand safety controls. News Australia has been Tubi's exclusive sales representative in the market since 2025.
Google announced a suite of AI-powered features for its advertising platforms at its Google Marketing Live 2025 event. The updates, largely driven by the Gemini model, include new tools for video advertisers such as shoppable interactive ads on CTV, a 'creator partnerships' hub in Google Ads for managing creator collaborations, and generative AI for extending video creative into multiple aspect ratios. Other new capabilities affect Performance Max, Demand Gen campaigns, ads within AI Overviews, and measurement through Google Analytics and the open-source Meridian MMM solution.
Netflix is expanding its advertising suite with new audience targeting and measurement capabilities. Beginning in Q2 in the US, advertisers will be able to use Amazon and Yahoo DSPs to access retail and behavioral audience segments for programmatic buys on Netflix. The company is also launching its own Conversion API (CAPI) to provide real-time insights for campaign optimization and attribution.
A new white paper from Parks Associates and Philo, "Unified Streaming: Unlocking Next-Gen Advertising," finds that content aggregation is a key retention tool, with 33% of US pay-TV subscribers citing it as a reason for their subscription. The research also indicates that vMVPD subscribers are significantly more interested in interactive and shoppable ad formats compared to non-vMVPD users. For instance, 51% of streaming TV subscribers are interested in clicking on items in ads, versus 27% of non-users.
Magnite has partnered with Walmart Connect to power Walmart Connect's "Connect Select" marketplace. This collaboration aims to enhance programmatic CTV advertising at scale through curated marketplaces. The partnership focuses on enabling advertisers to leverage Walmart Connect's data within a programmatic environment.
Integral Ad Science has launched IAS Total TV, a suite of connected TV solutions. The company says the product is designed to give marketers linear-style transparency in connected TV.
Digiday's Future of TV Briefing says ad tech's push for pod bidding is moving connected TV toward an ad model used in live sports in 2026. The article is a newsletter briefing and does not provide additional details in the excerpt shown.
Netflix is launching a vertical video feed on mobile as part of an effort to increase ad revenue. The article says Netflix is targeting $3 billion in ad revenue in 2026 and that ad-tier sign-ups have exceeded 60%.
This article analyzes the shift of advertising dollars from traditional linear television to streaming services, particularly in the context of the TV upfronts. It notes that advertisers on Madison Avenue are increasingly directing their focus and budgets toward consumers who primarily watch content on streaming platforms.
Integral Ad Science (IAS) has launched Total TV, a new product designed to provide transparency for Connected TV (CTV). The offering aggregates data including show, genre, rating, and language from platforms such as Disney, NBCUniversal, Paramount, and Prime Video. The data is integrated into the IAS Signal platform.
Magnite has launched a new AI buyer agent and AI-powered mediation tools for its SpringServe platform. Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first companies announced to be testing the new tools.
Teads and LG Ad Solutions have renewed and expanded their connected TV partnership. The agreement provides Teads with access to LG's HomeScreen advertising inventory in markets across the Asia-Pacific region and Europe.
The article, as part of a news digest, reports that Meta is considering the Connected TV (CTV) space as a potential area for future advertising revenue growth. The piece also mentions other unrelated topics regarding News UK and a legal dispute involving OpenAI.
Pinterest has launched tvScientific, a new platform marking the company's first major move into CTV advertising. The launch is the first significant outcome following Pinterest's acquisition of the ad tech company tvScientific.
The article analyzes trends in Connected TV (CTV) advertising expenditure among brands in India. It examines the distribution of ad budgets between major "walled garden" platforms and the "open web" programmatic ecosystem.
Samsung and Amazon are partnering to bring interactive shopping technology from Amazon to the Samsung TV Plus platform. The integration will allow users to shop for products on Amazon directly through their Samsung televisions.
Integral Ad Science (IAS) has launched IAS Total TV, a new product for connected TV. The solution provides advertisers with aggregated programme-level data and measurement tools. The stated goal is to increase transparency in CTV advertising.
Pinterest has acquired TVScientific, a company specializing in TV attribution and analytics. The acquisition is aimed at connecting purchase intent data from Pinterest's platform with Connected TV (CTV) advertising to provide performance-based measurement for advertisers.
Pinterest has launched connected TV (CTV) ad placements through a partnership with tvScientific. This enables advertisers to extend their campaigns from Pinterest to third-party CTV properties for the first time.
Integral Ad Science (IAS) has announced the launch of IAS Total TV, a new product suite for Connected TV (CTV). The new solutions are designed to provide transparency for streaming TV advertising, aiming to match the measurement standards of linear television.
tvScientific has made Pinterest's audiences accessible for targeting within Connected TV (CTV) advertising campaigns. The partnership allows advertisers to use Pinterest's high-intent audience data to run what the companies describe as measurable performance campaigns on CTV.
Integral Ad Science (IAS) has launched 'IAS Total TV', a new product suite for Connected TV (CTV) advertising. The solution aims to provide transparency and measurement for CTV campaigns comparable to the standards of linear television. The product is intended to address what the company describes as a significant gap in the streaming advertising ecosystem.
Integral Ad Science (IAS) has launched 'IAS Total TV,' a new suite of solutions for Connected TV (CTV) advertising. The product is designed to provide marketers with transparency for their CTV campaigns that is comparable to linear television.
Universal Ads has added linear TV inventory to its platform, allowing brands to access both linear and streaming inventory owned by Comcast. The addition is designed to offer advertisers broader reach through a self-service interface.
Magnite has unveiled new AI-powered intelligent assistance and agentic execution capabilities designed to enhance decision-making for media owners and buyers. These new tools aim to deliver greater efficiency across the advertising ecosystem. The announcement includes activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ.
Magnite is developing innovative AI solutions to improve advertising efficiency and streamline complex processes within the ad ecosystem. These solutions aim to enhance the intelligence and intuitiveness of advertising. The article highlights Magnite's focus on these advancements.
Pinterest and tvScientific have partnered to connect CTV advertising impressions with conversions. The collaboration aims to provide brands with measurable performance results by linking Pinterest's high-intent audience data to ad exposures on CTV devices.
This article highlights three developments in the digital advertising space. Integral Ad Science (IAS) is working to enhance ad visibility in streaming, Meta is exploring a potential plug-in based approach for connected TV (CTV) advertising, and the creator economy is facing a structural imbalance with more creators than available advertising revenue.
Integral Ad Science (IAS) has launched "IAS Total TV," a new offering for Connected TV ad measurement. The product provides content-level measurement and is launching with media partners including Disney, NBCUniversal, Paramount, and Prime Video.
TiVo is launching a new advertising initiative that leverages performance data from its footprint across both home entertainment and automotive platforms. The strategy, highlighted by TiVo Ads President Matt Milne, aims to provide advertisers with access to what the company describes as a large-scale, highly engaged audience that is difficult to reach through traditional connected TV advertising alone.
Stagwell announced a strategic partnership with FreeWheel to build a unified advertising technology platform for the converged TV market. Powered by FreeWheel's infrastructure, the platform aims to provide advertisers with direct and predictable access to premium CTV, linear, and live sports inventory. The integration is designed to enable faster campaign activation and increased transparency in advertising operations.
A TAM Sports report on the first 31 matches of the IPL 2026 reveals a significant divergence in ad strategies between platforms. Connected TV (CTV) captured 39% of the digital advertising share, attracting digital-first brands, while Linear TV advertising remained dominated by FMCG companies.
