Nine and Magnite press programmatic transparency in live streaming
Nine AUNZ and Magnite discussed programmatic transparency and live streaming advertising. The conversation highlighted the importance of direct publisher partnerships in advancing programmatic capabilities.
Key Takeaways
- Nine and Magnite discussed programmatic transparency in a live streaming context.
- The conversation highlighted live streaming advertising as a specific use case.
- Direct publisher partnerships were presented as important to advancing programmatic capabilities.
Why It Matters
The immediate takeaway is that Nine and Magnite are framing programmatic progress around direct publisher relationships, not just ad-tech tooling. That matters for the streaming ad stack because transparency and live-stream inventory are both under pressure in programmatic buying. The broader ecosystem angle is straightforward: publisher access remains central to how programmatic features evolve, especially when live streaming is part of the pitch. What to watch next is whether Nine or Magnite disclose any concrete product, workflow, or inventory changes tied to these partnerships.
Read full article at nineforbrands.com.au
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