Omdia forecasts that social media advertising will account for nearly half of global online ad revenue by 2030, reaching a market value of $640 billion. The research highlights video formats as a key driver for this growth within the social media advertising sector.
The near-term takeaway is that social platforms are still taking a larger share of online ad spend, with video formats doing much of the work. For the streaming ecosystem, that reinforces video ad inventory as a core monetization layer, not a side business. Omdia’s forecast does not break out formats beyond video, so the main signal to watch is how much of that $640 billion total comes from video-ad growth versus other social ad units by 2030.
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