Shudder adds ads, raises ad-free pricing to $9.99
Shudder, owned by AMC Global Media, has introduced an ad-supported streaming tier priced at $7.99/month. Concurrently, the ad-free tier, now called 'Premium', has increased to $9.99/month or $99.99/year, with existing subscribers facing higher rates starting May 15, 2026.
Key Takeaways
- New subscribers can choose Shudder’s Monthly With Ads plan for $7.99 a month.
- The ad-free plan is now called Premium and costs $9.99 monthly or $99.99 annually.
- Existing subscribers start paying the higher rate from May 15, 2026, subject to billing cycle timing.
- Shudder quietly changed pricing in mid-April, after AMC Global Media said ads were coming to most of its streaming services.
- There is no annual ad-supported option, matching AMC+’s rollout pattern on other platforms.
Why It Matters
Shudder now has a two-tier pricing structure: a lower-cost ad-supported plan and a higher-priced ad-free Premium tier. For current subscribers, the immediate effect is a price increase unless they downgrade to Monthly With Ads. The move fits AMC Global Media’s broader rollout of ad-supported plans across services, including AMC+, but Shudder is not offering an annual ad-supported plan. Watch when individual billing cycles convert existing subscribers to the new $9.99 or $99.99 rate.
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