Samsung adds Amazon shoppable ads to Samsung TV Plus
Samsung Ads has launched "Performance TV," a full-funnel performance platform with AI-powered ad products, at IAB NewFronts 2026. This includes a partnership with Amazon Ads to integrate Amazon's interactive video ad technology into Samsung TV Plus, allowing for shoppable ads with "Add to Cart" functionality for Amazon sellers and other calls to action. The platform also utilizes AI for contextual targeting and audience collectives to enhance ad performance on the Samsung connected TV ecosystem.
Key Takeaways
- Samsung Ads unveiled Performance TV at IAB NewFronts 2026 as a full-funnel performance platform built around AI and shoppable ad products.
- Samsung TV Plus will be the first external CTV device partner to offer Amazon’s remote-enabled Interactive Video Ad technology through Amazon DSP.
- The Amazon integration launches in July and includes “Add to Cart” for Amazon sellers, plus “Send to Phone” and “Sign Up Today” for non-Amazon advertisers.
- Samsung Ads is expanding Creative Canvas with product galleries, vertical video, and click-to-email formats for CTV ads.
- Samsung TV Plus says it reaches more than 100 million active users globally each month and had streaming hours up 25% year over year.
Why It Matters
Samsung is pushing CTV further down the funnel by combining remote-driven shopping, Amazon DSP activation, and AI-based targeting in one ad stack. That gives advertisers a way to move from exposure to action on Samsung TV Plus, while Samsung ties its FAST service more directly to commerce and measurement. The broader signal is that TV ad inventory is being packaged around outcomes, not just reach. Watch the July launch for Amazon IVA on Samsung TV Plus and whether Samsung publishes any usage or performance data tied to the new formats.
Read full article at news.samsung.com
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