Netflix ad tier tops 250 million monthly active users
Netflix's Standard With Ads plan now has over 250 million monthly active users, an increase from 190 million in November 2025. The company expects its ad business to double this year, reaching $3 billion in revenue, and will expand the ad-supported plan to 15 more countries next year.
Key Takeaways
- Netflix’s Standard With Ads plan reached more than 250 million monthly active users, versus 190 million in November 2025.
- Netflix said 60% of new customers now choose the ad plan, based on its Q1 earnings.
- More than 80% of ad-supported viewers sign in weekly, according to a new UpFronts statistic.
- Netflix expects its ad business to double this year to $3 billion in revenue.
- Netflix works with more than 4,000 advertisers, up 70% year over year, and will launch the ad-supported plan in 15 more countries next year.
Why It Matters
Netflix is showing that its ad tier is now a material part of the product, with 250 million monthly active users and 60% of new customers choosing the plan. That gives the company a larger base to sell against as it builds toward $3 billion in ad revenue this year and expands the tier to 15 more countries next year. For the streaming ad market, the key signal is whether those international launches and advertiser counts keep scaling from the current 4,000-plus base.
Read full article at streamingmediablog.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source