Amagi adds in-content ads to ADS PLUS marketplace
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Amagi has launched an In-Content Ads Marketplace within its ADS PLUS platform, enabling programmatic access for advertisers to place unique ad formats like overlays, squeezebacks, and picture-in-picture (PIP) ads directly into live linear video content. This expansion, powered by Amagi's THUNDERSTORM SSAI platform, aims to boost campaign performance and ad revenue for content owners on hundreds of streaming channels, including partners like Plex and TCL.
Key Takeaways
- Launch formats include overlays, squeezebacks, and picture-in-picture (PIP) ads stitched into linear video content in real time.
- The marketplace is available across hundreds of streaming channels, including premium news, sports, and entertainment content.
- Amagi says the In-Content Ads offering has already been deployed in premium streaming environments for more than a year.
- Olyzon cited a recent collaboration with a leading European luxury fashion house that produced a 2.9% lift in brand desirability and a 2.1-point increase in brand awareness.
- Amagi says the marketplace is gaining traction with Plex, TCL, Telus, Banijay, Racer Select, and OTT Studios.
Why It Matters
Amagi is extending its ad stack beyond standard ad pods and making in-content formats available through programmatic access. That gives content owners another way to grow ad revenue without increasing pod length, while advertisers get new placements inside live linear streams. The move also widens Amagi’s footprint across premium channels and partner platforms such as Plex and TCL, with THUNDERSTORM handling SSAI and dynamic ad stitching. What to watch: whether Amagi surfaces more buyer-side case studies like Olyzon’s 2.9% lift in brand desirability and 2.1-point gain in brand awareness.
Read full article at amagi.com
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