Magnite’s Julie Selman on CTV, programmatic trading, and premium video
Julie Selman, SVP, Head of EMEA at Magnite, discussed the evolution of digital advertising, streaming, and CTV at Advertising Week Europe. She highlighted how the new TV ecosystem and programmatic trading are creating new opportunities for brands, broadcasters, and publishers, with a focus on data and automation.
Key Takeaways
- The episode was recorded live at Advertising Week Europe with Julie Selman, SVP, Head of EMEA at Magnite.
- Selman traced the evolution of digital advertising from the early days of ad tech to the rapid growth of streaming and connected TV.
- She said the new TV ecosystem is changing media buying.
- The conversation focused on premium video, trust, quality, programmatic advertising, data, and automation.
- The episode runs 35 minutes and is listed under The Business of Marketing on Apple Podcasts.
Why It Matters
The immediate signal is that CTV and premium video are being discussed less as separate channels and more as part of a new TV ecosystem where media buying is changing. For Magnite, the focus is on programmatic trading, data, and automation; for broadcasters and publishers, the episode frames these as the mechanics creating new commercial opportunities. The conversation stays close to the ad stack, not audience hype, which makes it relevant to anyone tracking how streaming inventory is packaged and sold. Watch for how future episodes or industry events continue to define premium video, trust, and quality in this environment.
Read full article at podcasts.apple.com
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