Microsoft tests ad-supported access for Xbox Cloud Gaming
Microsoft is reportedly planning to introduce an ad-supported tier for its Xbox Cloud Gaming service, expanding access beyond current Game Pass subscribers. This initiative would allow non-subscribers to play games on the cloud, leveraging advertising for monetization. The move signals a shift towards broadening the accessibility and revenue streams for Xbox Cloud Gaming.
Key Takeaways
- Xbox Cloud Gaming is currently limited to players with Microsoft’s Game Pass subscription.
- Microsoft reportedly plans to offer non-subscribers access through an ad-supported tier.
- The change would use advertising to monetize cloud gaming beyond subscription revenue.
Why It Matters
If Microsoft launches the ad-supported tier, Xbox Cloud Gaming would move from a subscriber-only product to a broader access model. That changes both its reach and its monetization mix, since advertising would sit alongside Game Pass in the same service. The move also ties cloud gaming more directly to ad-supported streaming economics, rather than pure subscription access. Watch for Microsoft to specify whether the new tier applies to all Xbox Cloud Gaming titles or only a subset.
Read full article at mediapost.com
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