Compete Everywhere ships Version 1.0 of Media Buying Tool
Compete Everywhere has launched Version 1.0 of its Media Buying Tool, an integrated planning platform for linear TV, streaming TV, and digital media. The updated tool includes features like a Campaign Manager, refined budget controls with custom frequency and budget setter modes, and multi-track and multi-DMA planning capabilities, building upon its Beta version released last September. The platform aims to help campaigns create more efficient media programs, especially for the 2026 general election cycle.
Key Takeaways
- Version 1.0 adds a Campaign Manager for saving campaigns inside the Media Buying Tool.
- The tool now includes updated Cost Per Point projections across all 210 DMAs.
- Multi-track and multi-DMA planning lets buyers stack DMAs and build integrated budgets across Linear, Streaming, and Digital.
- New budget controls include Custom Frequency Mode and Budget Setter Mode.
- The platform can also incorporate display, banners, Digital radio, texting, and projection overrides for GRP and CPM.
Why It Matters
Version 1.0 turns the Media Buying Tool from a Beta into something Compete Everywhere says is ready for real campaign planning in the 2026 general election cycle. The practical shift is around integrated buying: linear TV, streaming TV, and digital can now be modeled in one place with saved campaigns, multi-DMA tracks, and customizable budget controls. The broader signal is that political media planning is moving toward more unified cross-channel workflows. Next to watch is the July release, which will convert budgets and planning data into week-by-week executable media programs.
Read full article at competeeverywhere.com